Nearly 60 companies from across the state will be honored at the eleventh annual Michigan Celebrates Small Business event on May 7, 2015, at the Lansing Center in downtown Lansing. One of those companies recognized is a local business, Care N Assist. This in home care company provides an elite service and has been named as one of the Michigan 50 Companies to Watch.

Daniel Story, the Owner and CEO of Care N Assist says, “It was encouraging to be nominated, and even more so to receive such an award. Stacey Zsigo, RN, COO said, “None of this would be possible if it were not for our team of Home Care Aides who have been willing to brave the weather and meet our clients needs.”

Care N Assist’s mission is to help adults with an illness or injury remain in their home. The primary services offered are non-medical home care and an adult day care for those with mild to moderate dementia. As a part of the healthcare/medical industry, they strive to improve the quality of life for each of their clients.

Though there is stiff competition from several franchise companies in Michigan, Care N Assist has endeavored to lead by example. The company’s motto is “Caring is more than kindness, it is skilled and prepared.” This challenge keeps high standards that are far above the requirements of contracts. Currently they have contracts with the Department of Human Services, Community Mental Health, Area Agencies on Aging, Senior Services, Inc., Centra Care, Long Term Care agencies, and Auto Insurance companies.

The Michigan 50 Companies to Watch Award, sponsored by Michigan Celebrates Small Business, honors growth-oriented businesses based on market expansion, job creation, technological innovation, and community impact. Of the 50 chosen companies this year there are a wide variety of industries represented.

To be considered, companies needed to be privately held and headquartered in Michigan, have between six and 99 employees and generate between $750,000 to $50 million in annual revenue, or have working capital from investors or received grants in 2014. The 2015 Michigan 50 Companies to Watch can be found listed on the program website at

“This year’s theme, Unleashing Innovation and Growth, has produced an inspiring set of awardees,” said Diane Durance, president of MiQuest (the Managing Partner for Michigan Celebrates Small Business).  Durance continued with, “The companies to be honored on May 7 collectively achieved more than $308 million in total revenue and employed 1,748 people in 2014. This year, they’re planning to create 798 new jobs.”

Michigan Celebrates Small Business was launched in 2005 by the Michigan Small Business Development Center, U.S. Small Business Administration, Michigan Economic Development Corporation, Edward Lowe Foundation, Small Business Association of Michigan, and Chris Holman – Small Business Advocate. MiQuest is the Managing Partner for Michigan Celebrates Small Business. The mission is to highlight the contributions small businesses make to the state’s economy. Nearly 1,000 are expected to attend this year’s event. For details and to purchase tickets, visit